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    MBA - Digital Marketing

    Course Duration:
    2 Years
    Eligibility:
    Graduates in any discipline are eligible for this course
    Course Fees:
    Indian Fee : ₹ 65,500
    International Fee : $ 416

    Overview

    An MBA in Digital Marketing is a Master of Business Administration degree program that focuses on digital marketing strategies, techniques, and tools and covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, digital analytics, and mobile marketing, among others.

    Career Options after MBA in Digital Marketing:

    • Business Operations Manager: A Business operations manager is responsible for supervising all business activities, establishing organizational objectives, examining day-to-day activities, and making adjustments that will benefit the company.
    • Digital Marketing Executive: The organization, implementation, and optimization of online marketing initiatives fall under the purview of a Digital Marketing Executive.
    • Brand Manager: Building the company’s products or services and monitoring brand campaigns are the main responsibilities of a Brand Manager.
    • Social Media Manager: A Social Media Manager is responsible for planning, developing, implementing, and managing strategies for the social media accounts of a company, organization, or individual.
    • Content Marketing Strategist: A content marketing strategist's primary duty is to plan, design, develop, edit, and publish pertinent material depending on the business goals of a company and users' needs.


    For Whom:



    Aspiring for the Dual Degree.

    Break the Career Hurdles.

    To Re-launch one’s Career.

    Wants to Pursue Studies while Continuing Job.

    Course Structure


    • Quantitative Methods
    • POM & Organizational Behavior
    • Business Economics
    • Financial and Management Accounting
    • Marketing Management
    • Business Environment (National and International)
    • Business Legislation
    • Business Communication
    • Design Thinking and Innovation
    • Introduction to Business analysis & R Programming
    • Business Research Methodology
    • Human Resource Management
    • Financial Management
    • Operations Management
    • Information systems & ERP
    • Soft Skills for Managers
    • Strategic Management
    • Entrepreneurship & Family Business
    • ELECTIVE 1
    • ELECTIVE 2
    • ELECTIVE 3
    • ELECTIVE 4
    • Sectoral Elective 1
    • Business Ethics & Corporate Governance
    • ELECTIVE 5
    • ELECTIVE 6
    • ELECTIVE 7
    • ELECTIVE 8
    • Sectoral Elective 2
    • Management Research Project

    Elective Courses


    • Media Planning
    • Search Engine Optimization
    • Affiliate Marketing
    • Social Media Marketing & Analytics
    • Mobile Marketing
    • E-Mail & Content Marketing
    • E Commerce
    • Digital PR & Corporate Communication

    Sectoral Electives


    • Overview of Banking
    • Banking Service Operations
    • Overview of Retailing
    • Management of Retail Operations
    • Overview of Healthcare Management
    • Management of Healthcare Operations
    • Overview of Agriculture & Rural Sectors in India
    • Management of Agricultural & Rural Development in India
    • Pharmaceutical Marketing Management
    • Advanced Pharmaceutical Marketing Management
    • IT Enabled Services
    • Marketing of Software Solutions

    Course Fee


    Indian Fee

    MBA - Digital Marketing 1st year SEM 1
    		1st year SEM 2
    		2nd year SEM 3
    		2nd year SEM 4
    Application Fee 500 - - -
    Admission Fee 1,000 - - -
    Tuition Fee 15,000 15,000 15,000 15,000
    Exam Fee 500 500 500 500
    LMS Fee 500 500 500 500
    Total 17,500 16,000 16,000 16,000
    Total Fee : 65,500

    Discounts proposed for Special Categories like Defense, Paramilitary, Disabled, Prison Inmates, Widows, Transgender, Socially Backward - SC, ST, BC is 10,000/-.


    International Fee

    MBA - Digital Marketing 1st year
    		2nd year
    Course Fee $ 180 $ 180
    Exam Fee $ 14 $ 14
    LMS Fee $ 14 $ 14
    Total $ 208 $ 208
    Total Fee : $ 416

    Discounts proposed for Special Categories like Defense, Paramilitary, Disabled, Prison Inmates, Widows, Transgender, Socially Backward - SC, ST, BC is 10,000/-.

    MBA - Digital Marketing SEM 1
    		SEM 2
    		SEM 3
    		SEM 4
    Application Fee 500 - - -
    Admission Fee 1,000 - - -
    Tuition Fee 7,500 7,500 7,500 7,500
    Exam Fee 500 500 500 500
    LMS Fee 500 500 500 500
    Total Fee 10,000 8,500 8,500 8,500
    Total fee 35,500
    MBA - Digital Marketing SEM 1
    		SEM 2
    		SEM 3
    		SEM 4
    Application Fee 500 - - -
    Admission Fee 1,000 - - -
    Tuition Fee 5,000 5,000 5,000 5,000
    Exam Fee 500 500 500 500
    LMS Fee 500 500 500 500
    Total Fee 7,500 6,000 6,000 6,000
    Total fee 25,500
    MBA - Digital Marketing
    Free Course for Special Category - Prisoners - 100% Fee Concession